Blog Marketing – Why Blog?
Blog marketing is an essential tool that allows any small business owner to have the most out of getting a business online. While a website in itself is a good resort to build online presence and reputation; building a business blog is one of the smartest, if not the smartest, ways to use social media.
Let us first go after the primary essentials that will strengthen the answer as to why it is smart to participate in blog marketing.
A blog is an internet tool that is used to log insights and/or news in a form of content and is updated from time to time. A website can be a blog. A website can contain a blog. Wikipedia has a pretty comprehensive page on what a blog is, you can read more about it here.
Basically, blogging can be likened to writing a journal or diary on the internet. This availability to the public is one major part that brings a blog marketing campaign to success. The other major and more essential part of the success is the relevance, the quality and the appeal of the blog’s content to the public.
Aside from those two major parts of a successful blog marketing campaign, there are still many more benefits in terms of blog marketing. Here are some:
Blog marketing is a hassle-free use of social media to gain internet presence. The audience of business prospects have already migrated from physical venues to the internet and a huge percentage of them use social media to have their needs met. Your online presence from your blog can be the best answers to any of their present needs!
Blog marketing one of the best ways to lure search engines to crawl business sites. You can name a lot of ways to lure search engines through the use of social media. However, search engines prefer sites that contain that is relevant, and regularly updated. You cannot change your website’s major copy but you can always update your blog with regular posts!
Blog marketing is a great use of social media to build the business authority through helpful and timely insights that are relevant to the industry. The best thing when you use social media is you are in control of what you publicize and the pace things get publicized. So you have everything on your finger tips at your demand. You can leverage the internet presence you gain with blogging by sharing your insights on a certain industry-relevant issues, or you can share news about your business and you can even share your personal victories in your business blog. The latter-most helps build a rapport with your readers and helps a lot in when it comes to conversions.
To use social media through blog marketing is definitely smart. Think that most people come to the internet to seek-out news and solutions to their problems before finding someone who will sell them something for a solution. Of course, people love freebies and the best freebie you can offer them is great, timely, relevant content published through your own business blog.