Social Media Networking as a Marketing Campaign
Among the best features that define an effective marketing campaign would be a well-defined target audience, an extremely feasible route to reach and connect with the target audience, and the cost-efficiency of the campaign - whilst fully spreading the message or information about the business.
Among the best features that define an effective marketing campaign would be a well-defined target audience, an extremely feasible route to reach and connect with the target audience, and the cost-efficiency of the campaign – whilst fully spreading the message or information about the business.
Traditional means of spreading the word about the existence and features of a business can be tough especially when it comes to finances. Furthermore, as the efficiency of a marketing campaign brings in better benefits when done regularly, it demands more than a single shot planning effort. This furthers the weight on the shoulders of an already over-stretched small business owner.
However, due to the conveniences brought on by the age of modernization and the internet, even small business owners can draw benefits from extensive, feasible and budget-friendly marketing campaigns through social media networking.
Thus, it will be very beneficial once small business owners look into and try to utilize this technology for executing their business promotion plans by integrating social media strategy.
How to Create a Marketing Campaign Plot that Uses Social Media Networking?
Here is a simple step-by-step guide that will help you to formulate a working marketing campaign that makes use of a good social media strategy.
Define your goal. Social media networking opens a lot of opportunities for you and your small business. Due to this number of opportunities, you may find yourself lost at how to grab and accomplish each of these and get to your goal. Therefore, it will be smart to start drawing a social media strategy that is targeted to reach a certain goal within a certain time.
Let’s say your goal is to gain at least 30 people to like your Facebook fan page each week so you can have 30 more people who can be regular site visitors and prospective clients in the long run. This means gaining an increase in the prospect leads you get to have each week.
While we’re on the subject of Facebook ‘Likes’ please don’t forget to pop over to our Facebook page and share some of that ‘Like Love’… Paper Free Billing – Facebook Page
Define your target audience. A well-defined target audience is a given when it comes to creating a social media strategy for a marketing campaign. One good example would be forums and Facebook groups. You can simply seek-out a group or a forum to join-in and interact with. Choosing business-relevant groups cuts clutter and does away with the hit-or-miss, untargeted approach that potentially happens in traditional marketing.
Imagine printing out flyers and handing them out to “random” people. You will incur costs in design, copy, printing and distribution while having no guarantee that the lucky people who receive your print-outs will even read or be vaguely interested in the message you are promoting. With social media networking, you can be sure that you are in the best place to share info about your business and what you have to offer.
Know what your target audience are looking for. Listen and observe. Know what the audience is seeking and know what they are talking about. Your network is the best resource when it comes to coming up with promotion ideas and even product enhancements/innovations.
Interact genuinely and regularly. Be as human as possible and spend a regular amount of time each day to interact with individuals and groups in your network. Don’t just be around when your website has a new post or if your business has a new offer. Give room to even non-business related concerns.
The heart of the social media strategy is to connect, interact, build relationships and gain trust. If you have completed these, then people will surely give your business consideration.
Place ethics above everything else. Always keep in mind that aside from your business’ product or services, your marketing campaigns reflect the image and values of your business. Thus, it is an utmost necessity to be as ethical as possible even when you are building your campaigns around the conveniences of social media networking.
Avoid over-promotion like always centering your interactions on your business rather than addressing conversations as an every day industry-interested person would do.
Drawing a marketing campaign plot that uses social media networking is not as complicated as the jargon may initially seem. But of course, people are already into all sorts of social networking. The catch is how to approach, handle and maintain your networks. Remember the simple guide we have up there and your use of social media networking will surely help you get your marketing campaign goals.